Michael Truschler is an entrepreneur and e-commerce guru, and an expert on setting up & growing businesses in the GCC. He is the Managing Partner of TruConsult, a business consulting firm, specialized on the E-commerce & Retail industry.

He is the co-founder of the one of the most instantly recognizable brands in the Arab World, the Middle East’s home shopping channel citrussTV. He successfully exited the company in 2017 to Chinese investors.

Originally from Germany, Michael is an active investor, both in Europe and the MENA region. He acts as a mentor to start-ups, provides financial and operational consultancy and advises on e-commerce and technology projects.

Michael has been featured in numerous magazine and newspaper features analysing the phenomenon of citrussTV and the dizzying rise of e-commerce in the region.

Michael is fascinated by AI & blockchain technology and believes that those technologies will have an enormous impact on businesses and our everyday lives.

Sports enthusiast, wood carver, serious kite surfer and cyclist. Avid reader.