Sachinn J Laala
Chief Everything Officer, Liquidretail
I began my career in Advertising over 13 years ago at FP7, after which I moved on to join the Saatchi & Saatchi Middle East team at their Dubai office. Here I became the lead on the Pampers business and soon took on the responsibility of leading Saatchi Dubai’s P&G business for the MENA region.
In 2013, I became the Head of Saatchi and Saatchi X - the Shopper Marketing arm of Saatchi & Saatchi, and in 2015 created a vertical specially dedicated to eCommerce for FMCG, the first in this region. Through these years, I have mastered Shopper-based design, Content Creation and engaging the shopper to convert to a sale.
While I was very happy with what I was doing, I decided to challenge myself further and started Liquid Media & Marketing with my partner Colman Sheil in 2016. Liquid is a dedicated Omnicommerce agency that focuses on Shopper Marketing and eCommerce, thereby connecting the shopping journey.
As a firm believer in eCommerce, I have been trying to convince brands to invest in the future, over the last two years, as it is only one of few channels that still give a minimum of 25% growth year on year.
I have an MBA degree in Media & Marketing from India, and have been based in this region for the past 15 years. I now head the Liquid Media teams in our Dubai & Saudi offices as the Chief Everything Officer.